Raab Associates presents this study based on vendor briefings, customer interviews and other research.

This study is intended to help marketers who might consider a Customer Data Platform (CDP) as a way to build their customer database. It introduces the CDP concept, describes the attributes that define a CDP, discusses the current market and trends, and profiles important CDP systems. The goal is to give marketers and technology staff enough information to identify CDP vendors who might meet their needs and to make a suitable selection.

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