RedPoint Global partnered with the CMO Council on a new research study to investigate the needs of the CMO today and examine their customer strategies. In “The State of Engagement: Bridging the Customer Journey Across Every Mile,” more than 200 senior-level marketing executives shared their insights, including:
- 75 percent of CMOs believe their jobs are on the line if their customer experience strategies are unsuccessful.
- Nearly half of marketing respondents believe it is possible their jobs will be at risk should technology investments fail.
- Direct interviews with brand leaders at Coca-Cola, Aston Martin, Allrecipes.com and more.