Available: On Demand
Duration: 30 minutes
Cost: Free

All organizations strive to provide a consistent and personalized experience to their customers no matter how, when or where they engage. But that is easier said than done.  A customer data platform (CDP) can be instrumental in achieving this by capturing customers’ behaviors and choices and personalizing how brands engage with customers across the entire journey.

Learn from Steve Zisk, Senior Product Manager from RedPoint Global as he discusses how CDPs can help you:

  • Manage all your customer data from every source AND every format
  • Build accurate, up-to-date profiles as customers move from anonymous activities toward identified actions.
  • Ensure the single view of the customer is always on and always updating for your marketing, analytics, and other enterprise teams.
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