A need to compete on customer experience has blurred the lines between CPG and retail, leading to significant direct-to-consumer (DTC) investments by many CPG giants.

For brands considering a DTC approach to deliver the experiences customers expect and increase retention and loyalty, it's imperative to gain insight into customers’ behaviors, past purchases, and buying intent.

In this eBook, you'll learn:

• The major market pressures that drive CPG brands to consider a DTC approach to customer experience
• Why engaging today's consumer requires clean, connected customer data
• How machine learning unlocks intelligent orchestration and makes every moment of interaction personal
• Six ways to achieve seamless omnichannel customer experiences