Customers today use a variety of digital and physical touchpoints as they move along the path to purchase, which creates a challenge for retailers to deliver personalized, holistic customer experiences.
Forrester’s report explores how business leaders can identify, plan, and launch omnichannel services while also acting as a guide for retailers on best practices, pitfalls, and the measures of success for omnichannel shopping.
In this report, you’ll learn:
- Why 49% of US online shoppers say they would purchase from a retailer again because of a good experience in the past
- What omnichannel capabilities you need to create strategic advantages for your brand
- How to counter rising fulfillment costs, better align discounts and offers to cross-channel-shopping behaviors, and create truly differentiated experiences
Download the Forrester report today to learn best practices, pitfalls, and the measures of success for omnichannel shopping.
Report date: August 2018