Customer data is essential to optimizing customer journeys and delivering contextually relevant experiences that drive engagement.
However, 52% of marketing leaders responsible for data and analytics say data management, integration, and formatting are among their most time-consuming activities.
Customer data platforms promise to solve the disconnected data challenge marketers face. But as the hype surrounding CDPs reaches an all-time high, it’s difficult to determine what solutions will help you achieve your customer engagement goals.
In this report, Gartner:
- defines CDP and assesses the capabilities and features required to serve common marketing use cases
- analyzes the CDP marketplace and explores the latest emerging trends
- provides critical questions you must ask when considering deploying a CDP within your organization.
Download the report to learn about the marketplace and examine how a CDP can impact your organization.