Customer data is essential to optimizing customer journeys and delivering contextually relevant experiences that drive engagement.

However, 52% of marketing leaders responsible for data and analytics say data management, integration, and formatting are among their most time-consuming activities.

Customer data platforms promise to solve the disconnected data challenge marketers face. But as the hype surrounding CDPs reaches an all-time high, it’s difficult to determine what solutions will help you achieve your customer engagement goals.

In this report, Gartner:

  • defines CDP and assesses the capabilities and features required to serve common marketing use cases
  • analyzes the CDP marketplace and explores the latest emerging trends
  • provides critical questions you must ask when considering deploying a CDP within your organization. 
Download the report to learn about the marketplace and examine how a CDP can impact your organization.


Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner, Magic Quadrant for Multichannel Marketing Hubs, Lizzy Foo Kune, James Meyers, Benjamin Bloom, 5 July 2018 GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.
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