According to Gartner, marketers are demanding greater control over their customer data.
Multichannel marketing hubs (MMH) improve data integration capabilities and unify cusotmer data across multiple channels, devices, and life cycle stages. In this report, Gartner analyzes vendors based on their abilities to help marketers optimize how they leverage customer data to orchestrate personalized marketing campaigns.
Get your complimentary report to discover Gartner's key findings and strategic recommendations for marketing teams:
- How to gauge your organization's marketing maturity
- Why marketers need machine learning and artificial intelligence
- How to assess solutions that assist with customer data onboarding, implementation, and end user training
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner, Critical Capabilities for Multichannel Marketing Hubs, Noah Elkin, Benjamin Bloom, Colin Reid, Joseph Enever, 29 July 2019. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.
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