By 2020, more than 40% of all data and analytics projects will relate to some aspect of customer experience.
Customers demand relevant personalized experiences, and reward with greater loyalty and spending. Yet, initiatives to increase customer engagement fall short due to a lack of continuous access to, and use of, customers’ individual-level data.
This report explores how data, analytics, marketing, customer experience and security teams can collaborate to create positive customer engagement.
In the report, Gartner explores:
- Key challenges facing data, analytics, marketing, customer experience and security leaders to enable data value creation
- Best uses of data to create contextual experiences
- How to clarify privacy regulations to create customer engagement
- What types of data are critical to drive next-best-actions
Download the report to learn more about the benefits of expanding your data collection to improve customer experience.