As website traffic begins to surge, it is important for organizations to have real-time, personalized, omnichannel communication with consumers. Providing the next best offer at the time of interaction leads to increased revenue over time.
This Gartner report shares, “Customers expect a personalized experience wherever they engage with a brand, but most organizations cannot deliver one across all channels.” A crucial part of consumer engagement is the ability to aggregate data and effectively communicate in a real-time, personalized manner across all channels.
Per our view, the report explores the attributes of a personalization engine:
- Data gathering at an individual level
- Customer profile creation with real-time updates
- Analytics and machine learning
- Identifies customer journeys and corresponds appropriately
- Real-time presentation layer
Download the report to learn more about personalization to enrich CX and drive revenue.