Real-time interactions are table stakes for customer-centric epxeriences.
The expectation for contextually relevant experiences require improved customer understanding and new types of analytcal capabilities.
In the report, Gartner explores:
- Key challenges facing data and analytics leaders
- How artificial intelligence improves predictions and decisions, which marketers can leverage to deliver more personalized journeys
- Recommendations for modernizing analytics and business intelligence solutions
Download the report to learn how you can deploy continuous intelligence to enable data-driven decisions at your organization.
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