Real-time interactions are table stakes for customer-centric epxeriences.

The expectation for contextually relevant experiences require improved customer understanding and new types of analytcal capabilities.

In the report, Gartner explores:

• Key challenges facing data and analytics leaders
• How artificial intelligence improves predictions and decisions, which marketers can leverage to deliver more personalized journeys
• Recommendations for modernizing analytics and business intelligence solutions

Download the report to learn how you can deploy continuous intelligence to enable data-driven decisions at your organization.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner, Shape the Future of Customer Experience With Customer Analytics, Melissa Davis, 26 March 2019. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.