Consumers today demand that brands engage them in a highly personalized and consistent manner across all interaction touchpoints. The key to achieving this single customer view is the ability to market to each customer as a segment of one by understanding their behaviors, preferences, and past purchases across their entire customer journey. The RedPoint Customer Data Platform™ (CDP) makes all customer data visible and actionable – at the point of engagement – with the speed and precision that’s needed to increase customer revenue, profitability, and lifetime value.
RedPoint’s CDP enables organizations to build and manage the single view of the customer across all sources and types of enterprise customer data — whether batch or streaming, internal or external, structured or unstructured, transactional or demographic, personal or general — to provide an always-on, always-updating golden record that is continually available at low latency to all touchpoints and users across an enterprise.
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