Organizations looking to provide relevant and contextual experiences across the customer lifecycle must have a solid understanding of their customers from anonymous to known. Listen to guest speaker David Daniels of the Relevancy Group and Patrick Tripp of RedPoint Global discuss how to bridge customer insights and extend audiences across digital and traditional channels.
You will get powerful insights around:
- New research from the Relevancy Group that shows key marketing priorities as it pertains to customer identity
- The role that Customer Engagement Hubs play and the key differences and synergies with Data Management Platforms (DMPs)
- Solution strategies and tactics that will help marketers address the convergence of martech and adtech for optimized engagement
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