Listen to guest speaker James McCormick, Principal Analyst at Forrester Research and Buck Webb, VP of Cloud Solutions at RedPoint Global, on how to unlock the value of all sources of customer data and optimize how you engage with customers, across both traditional and digital touchpoints.
You will get powerful insights around:
- The importance of creating an enterprise-wide customer data platform
- Leveraging big data insights to create contextual engagement
- Real-time orchestration of interactions across multiple channels at the pace of the customer
- Using an open garden approach to extend the value of existing technology investments and take advantage of new innovations
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