Webinar Duration: 60 minutes
The transformation to customer-centric marketing requires that brands leverage their customer knowledge and responsiveness across the entire customer journey. But most prior customer data initiatives have fallen short on collecting everything knowable about a customer or on taking timely, relevant action. Can a Customer Data Platform (CDP)—the newest marketing category to focus on customer data integration—really help marketers drive customer knowledge into action and impact?
Join guest speaker, Joe Stanhope, VP and Principal Analyst at Forrester Research, and Steve Zisk, Sr Product Marketing Manager at RedPoint Global as they sort hype from reality on customer data and CDPs and discuss client success stories in activating customer data.
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