The explosion of mobile devices, social networks and Big Data represents the largest opportunity in history for direct-to-consumer marketers, but the hype surrounding Big Data has outpaced marketing's ability to harness the power of this unprecedented tidal wave.
How can machine learning improve your personalization and engagement strategies? Join Steve Zisk and Bill Porto from RedPoint Global to learn about:
Different models and methods to build a deeper understanding of each customer
How to predict behavior, segment audiences, and generate product recommendations.
Practical data requirements and how you can make machine learning work for you.
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