Ad tech and mar tech have splintered channel-specific data and technology, challenging marketers trying to deliver truly personalized omnichannel messages. But a customer data platform (CDP) can help organizations bridge the divide between ad tech and mar tech, making it possible to create privacy-compliant experiences across customer journeys, essential tactics for advertising and performance-based marketing.
Join guest speaker Joanna O’Connell, VP and principal analyst at Forrester Research, and John Nash, chief marketing and strategy officer at Redpoint Global, for insights into how a CDP can deliver the perfect experience. You’ll find out:
Practical use cases for how to bridge anonymous and known customer experiences to drive revenue growth
The role that CDPs play in the bridging the ad tech and mar tech worlds
How to drive deeply personalized, omnichannel-consistent and privacy-compliant experiences—all at the same time
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