Ad tech and mar tech have splintered channel-specific data and technology, challenging marketers trying to deliver truly personalized omnichannel messages. But a customer data platform (CDP) can help organizations bridge the divide between ad tech and mar tech, making it possible to create privacy-compliant experiences across customer journeys, essential tactics for advertising and performance-based marketing. 

Join guest speaker Joanna O’Connell, VP and principal analyst at Forrester Research, and John Nash, chief marketing and strategy officer at Redpoint Global, for insights into how a CDP can deliver the perfect experience. You’ll find out:

  • Practical use cases for how to bridge anonymous and known customer experiences to drive revenue growth

  • The role that CDPs play in the bridging the ad tech and mar tech worlds

  • How to drive deeply personalized, omnichannel-consistent and privacy-compliant experiences—all at the same time

View this informative video today!  

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