Taking a data-driven approach to customer engagement requires a deep understanding of the customer journey from anonymous to known. The convergence of martech and ad tech now provides opportunities for marketers to derive insight from data and take action.
Key topics discussed include:
- Strategic role of identity resolution and opportunities for brands to generate insights from data and take action
- New best practices for assembling the marketing technology stack to drive strategic value and deliver cohesive customer experiences
- Use cases and opportunities for brands to combine ad tech and martech
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