There’s no question that delivering relevant interactions at the moment of customer engagement is the key to maximizing revenue and customer satisfaction. Retailers need a more intimate understanding of the consumer and where they are in their buyer journey, in order to hyper-personalize messages to specific consumers.

Join guest speaker Brendan Witcher from Forrester Research and Patrick Tripp from RedPoint for a webinar to explore:

  • The spectrum of personalization and how brands can evolve their personalization strategy

  • Deeper understanding of data quality and enhancement

  • Examples and tactics retailers can take from simple business rules to machine learning

View the webcast today!


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