There’s no question that delivering relevant interactions at the moment of customer engagement is the key to maximizing revenue and customer satisfaction. Retailers need a more intimate understanding of the consumer and where they are in their buyer journey, in order to hyper-personalize messages to specific consumers.
Join guest speaker Brendan Witcher from Forrester Research and Patrick Tripp from RedPoint for a webinar to explore:
The spectrum of personalization and how brands can evolve their personalization strategy
Deeper understanding of data quality and enhancement
Examples and tactics retailers can take from simple business rules to machine learning
View the webcast today!