The rise in digital products and services, digital interaction channels, and digital content has created opportunities for innovators to embrace new customer strategies and business models. As consumers shift from following linear, product-centric engagements to taking omnichannel journeys that wind across an organization’s myriad digital touchpoints, companies must be present at all the key moments with the right messaging and timing.

This white paper explores how enterprises will leverage digital transformation to improve customer experience and engagement to create a competitive advantage in this new world.