Today, there is an arising need to manage the anonymous-to-known lifecycle that links non-identified web browser sessions either to themselves or to underlying persons.
Identity resolution is the key to delivering hyper-personalized customer engagement, with messages and offers that are highly relevant and contextually aware of the customer’s needs and wants.
Key takeaways from this White Paper include:
- Why is Identity Resolution so critical?
- Examples of best practices in resolving digital identities.
- Action steps to a successful identity resolution initiative.
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